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summary We partnered with Fresh Aesthetics to rebrand their clinic, help them define their visual identity, and build them an online booking platform that stands out in their industry.

our role
Brand Strategy
Brand Identity
Logo Design
Copywriting
Website Design
Website Development
Social Media Design
Print Design
sustainability in print
FSC-Certified Paper: fully recyclable and biodegradable. The pulps used are all from managed forests or reclaimed (re-used) material.

Eco-friendly Ink: Vegetable-based and VOC Free.

the details
Client: Fresh Aesthetics
Year: 2019
Location: Sydney, Australia
As one of the leaders in the cosmetic industry with award-winning treatments and a great team of experienced medical professionals, Fresh Aesthetics needed a strong brand foundation and an immersive experience for their patients to feel welcome and special.

Their old website wasn’t very inviting and didn’t offer any way to book appointments, so we worked with them to create a new digital home helping them grow their client base, add value to their existing clients and encourage repeat business. We also built an online booking system that prioritises existing patients when appointments become available, allowing them to provide a VIP experience and cement loyalty.

Tasked with building a premium brand that authentically represented the high-end Fresh Aesthetics’ experience, we delivered Brand Strategy, Brand Identity, Website, Print and Copywriting.

the brand A sophisticated and natural approach to beauty.

The mood of the brand depicts an empowered and confident woman who feels beautiful in their skin and who is not afraid to show it.

From the beginning, we knew the brand needed to portray a timeless and elegant woman to appeal to their ideal client.

To help Fresh Aesthetics’ patients feel comfortable from the first interaction with the brand, we built up an editorial fashion-forward world with elements they are used to find in the magazines they read.

The challenge
The older logo was quite angular with lots of sharp corners. To represent the subtle changes Fresh Aesthetics achieves in their patient’s faces, we created roundness and plumpness evoking the feeling of a refined, timeless and feminine brand.
before
After
The colours
The current beauty clinic space is predominantly pink or beige, and in order to create a strong and memorable first impression, we needed to rethink the colour palette.

Aligned with Fresh Aesthetics belief, subtlety is powerful, the new brand’s colours need to reflect this.

The final palette includes pastel and natural colours reminiscing of a warm summer’s day, making Fresh Aesthetics’ patients feel refreshed and energised, empowered and beautiful.

The icon
Fresh Aesthetics believes that subtlety is powerful, and the brand’s colours reflect this.

The current beauty clinic space is predominantly pink or beige, and in order to create a strong and memorable first impression, we needed to rethink the colour palette.

The final palette includes natural colours reminiscing of a warm summer’s day, making Fresh Aesthetics patients feel refreshed and energised, empowered and beautiful.

the website An immersive digital platform that helps Fresh Aesthetics patients book appointments in a few clicks.

Our goal from the beginning was to set up a website that catered to two different audiences: one that already knows and trusts nurse Linda and are coming back for a new appointment, and one for a new person with lots of questions about the procedures.

The site contains ample information helping new customers understand the procedures and what to expect, but at the same time gives existing customers a booking experience in one click.

Typography

the outcome In a year since the rebrand, Fresh Aesthetics has grown their following upwards of 12K on socials, and is consistently booked out.

Her clients keep coming back to them and the way they use the booking platform has freed up Linda’s time to focus on servicing more clients and growing the business instead of answering countless questions about bookings.
Follow Fresh Aesthetics on Instagram to see their beautiful work.
Book an appointment via their website.

kind words “The rebrand has helped us grow exponentially and achieve new highs for our business. Creatif can truly make a big impact.”

Linda Nguyen, Founder Fresh Aesthetics