summary We partnered with Fresh Aesthetics to rebrand their clinic, help them define their visual identity, and build them an online booking platform that stands out in their industry.
Brand Identity
Logo Design
Copywriting
Website Design
Website Development
Social Media Design
Print Design
Eco-friendly Ink: Vegetable-based and VOC Free.
Year: 2019
Location: Sydney, Australia
Their old website wasn’t very inviting and didn’t offer any way to book appointments, so we worked with them to create a new digital home helping them grow their client base, add value to their existing clients and encourage repeat business. We also built an online booking system that prioritises existing patients when appointments become available, allowing them to provide a VIP experience and cement loyalty.
Tasked with building a premium brand that authentically represented the high-end Fresh Aesthetics’ experience, we delivered Brand Strategy, Brand Identity, Website, Print and Copywriting.
the brand A sophisticated and natural approach to beauty.
From the beginning, we knew the brand needed to portray a timeless and elegant woman to appeal to their ideal client.
To help Fresh Aesthetics’ patients feel comfortable from the first interaction with the brand, we built up an editorial fashion-forward world with elements they are used to find in the magazines they read.
Aligned with Fresh Aesthetics belief, subtlety is powerful, the new brand’s colours need to reflect this.
The final palette includes pastel and natural colours reminiscing of a warm summer’s day, making Fresh Aesthetics’ patients feel refreshed and energised, empowered and beautiful.
The current beauty clinic space is predominantly pink or beige, and in order to create a strong and memorable first impression, we needed to rethink the colour palette.
The final palette includes natural colours reminiscing of a warm summer’s day, making Fresh Aesthetics patients feel refreshed and energised, empowered and beautiful.
the website An immersive digital platform that helps Fresh Aesthetics patients book appointments in a few clicks.
The site contains ample information helping new customers understand the procedures and what to expect, but at the same time gives existing customers a booking experience in one click.
OLD WEBSITE
NEW WEBSITE
the outcome In a year since the rebrand, Fresh Aesthetics has grown their following upwards of 12K on socials, and is consistently booked out.
Book an appointment via their website.
