Heybee

Organic skincare

Branding, Packaging, Web Design, Art Direction, Photography

Project Details
The brand

Heybee is an Australian beauty brand that offers organic, eco-friendly and chemical-free products made from ethically sourced botanicals.

The solution

Heybees founders wanted a range as beautiful on the outside as it was on the inside, and we worked to develop a minimal brand to set it apart from the competition and to communicate how effective the range is. We started by developing the brand’s voice and created a logo and tagline to reflect it’s treats: high-end, natural, carefully made and above all eco-friendly.

Balancing curves with sharp edges, and packed with a lot of personality, the logo is memorable on it’s own. We kept any additional typographical elements to a minimum on the branding suite and developed a subtle pattern exploring the moisturising properties of the range, whilst the muted color palette allows the products to take center stage, and provides with a beautiful backdrop against any skin tone.

Project Details

The brand

Heybee is an Australian beauty brand that offers organic, eco-friendly and chemical-free products made from ethically sourced botanicals.

The solution

Heybee’s founders wanted a range as beautiful on the outside as it was on the inside, and we worked to develop a minimal brand to set it apart from the competition and to communicate how effective the range is. We started by developing the brand’s voice and created a logo and tagline to reflect it’s treats: high-end, natural, carefully made and above all eco-friendly.

Balancing curves with sharp edges, and packed with a lot of personality, the logo is memorable on it’s own. We kept any additional typographical elements to a minimum on the branding suite and developed a subtle pattern exploring the moisturising properties of the range, whilst the muted color palette allows the products to take center stage, and provides with a beautiful backdrop against any skin tone.

Balancing curves with sharp edges, and packed with a lot of personality, we wanted the logo to be a stand-alone feature that would allow the brand to become easily recognisable.

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