sustainable pineapple

Curating conscious fashion

Branding, Packaging, Web Design, Art Direction

Project Details
The brand

Sustainable Pineapple is a fashion blog that promotes sustainable alternatives to the mainstream and environmentally damaging clothing industry. Founded by Melania Bejar, Sustainable Pineapple is a resource for lovers of sustainable fashion, and a showcase of designers and artisans who are committed to minimising their impact on the planet in their operations. Sustainable Pineapple is at the intersection of Melania’s twin passions: beautiful fashion and our beautiful planet.

The solution

We discussed Melania’s brand with her to gain a comprehensive understanding of her positioning, values, objectives and ethos. With this understanding, we developed a design solution starting with an icon system that combined both material and spiritual representations of her love for the planet – the pineapple and the mandala. The icon and typographic logo are unified, operating in harmony. Earth colours were chosen across the branding suite to create a consistent look and feel, while still providing Melania a clean platform for her own photography. The typography was selected to give a nod to the fashion world, while clearly identifying the brand as accessible, friendly and ethical.

Project Details

The brand

Sustainable Pineapple is a fashion blog that promotes sustainable alternatives to the mainstream and environmentally damaging clothing industry. Founded by Melania Bejar, Sustainable Pineapple is a resource for lovers of sustainable fashion, and a showcase of designers and artisans who are committed to minimising their impact on the planet in their operations. Sustainable Pineapple is at the intersection of Melania’s twin passions: beautiful fashion and our beautiful planet.

The solution

We discussed Melania’s brand with her to gain a comprehensive understanding of her positioning, values, objectives and ethos. With this understanding, we developed a design solution starting with an icon system that combined both material and spiritual representations of her love for the planet – the pineapple and the mandala. The icon and typographic logo are unified, operating in harmony. Earth colours were chosen across the branding suite to create a consistent look and feel, while still providing Melania a clean platform for her own photography. The typography was selected to give a nod to the fashion world, while clearly identifying the brand as accessible, friendly and ethical.

“Creatif definitely understood my vision from start to finish and helped me develop my ideas into designs for my brand. The team looked after every single detail to make my brand special”

Melania Bejar, Sustainable Pineapple

Testimonial

“Professional, passionate, and creative are the best qualities to describe my experience with Creatif. The team definitely understood my vision for my company from start to finish and helped me develop my ideas into designs for my brand.

From the beginning to the end the results were marvelous. Their customer service made it a unique experience. I felt like they knew my brand and me since forever and I could see this when they showed me my new logo, business cards, stationery and more.

Creatif’s team looked after every single detail to make my brand special – I definitely 100% recommend them to help you build your brand.”

Melania Bejar, Sustainable Pineapple

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