The Dualist

Earrings for the modern muse

Branding, Packaging, Web Design, Art Direction, Photography

Project Details
The brand

The Dualist is an australian based company selling the most beautiful, minimal and unique earrings for the modern woman. They offer seasonal designs, sourced from a variety of artisan communities around the globe.

The solution

Dualism is the concept the mind, soul and body are distinct and separable. We wanted to showcase the many facets of the brand and created a logo mark that depicts the balance between the three. The colours represent the material world: the body, and the typography represents the mind and soul.

Every element of the brand has been carefully chosen to keep this balance through the entire experience. Built from the ground up with a focus on detail at every touch point, we carefully chose the materials and textures to evoke luxury and rawness at the same time.

Project Details

The brand

The Dualist is an australian based company selling the most beautiful, minimal and unique earrings for the modern woman. They offer seasonal designs, sourced from a variety of artisan communities around the globe.

The solution

Dualism is the concept the mind, soul and body are distinct and separable. We wanted to showcase the many facets of the brand and created a logo mark that depicts the balance between the three. The colours represent the material world: the body, and the typography represents the mind and soul.

Every element of the brand has been carefully chosen to keep this balance through the entire experience. Built from the ground up with a focus on detail at every touch point, we carefully chose the materials and textures to evoke luxury and rawness at the same time.

Dualism is the concept the mind, soul and body are distinct and separable. We wanted to showcase the many facets of the brand and created a logo mark that depicts the balance between the three.

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